What we do
Experts in Strategic land promotion
RO Land works with landowners to unlock development potential through planning. We work through:
​​Promotion agreements
Option agreements
Subject to planning purchases
Unconditional purchases​
Why choose us?
We are part of the family-owned RO Group, giving us substantial financial strength and an impressive track record in property development. ​
Securing planning permission requires expertise, strategy and attention to detail. We utilise our vast experience to carefully prepare planning applications and navigate them to approval.
We take on the cost, complexity and risk of securing planning permission — and only succeed when you do.
Our Experience genuinely differentiates us
Planning insight at decision-maker level
We understand how planning decisions are actually made — not just how applications are written.​
Commercial expertise beyond land promotion
Our team combines land, planning, development and investment experience — allowing us to see sites as developers and investors do.​
Depth of professional qualification and experience
A rare combination of planning, political, financial and commercial expertise.
We fund the applications and take the risk
We invest our own capital to promote your land — we are fully aligned with achieving the best outcome.
Relationship-driven, traditional, long-term approach
We do what we say we will. Our business is built on repeat relationships and reputation.
Backed by a substantial, privately-owned property group
Providing financial strength and a long-term investment horizon.
We have a small and highly experienced team, directly involved in every project.
Jacob Taylor
Strategic Land Director
Jacob is responsible for running the RO Land business covering both strategic land acquisition and promotion activities. Jacob joined The RO Group in 2020 having previously run Heyhill Land, a privately owned land promotion business which he co-founded in 2014. Before that Jacob held senior roles at RCL Capital and Pradera AM Plc where he was responsible for the fund management of two pan-European commercial property portfolios. Jacob is a Fellow of the Institute of Charted Accountants in England and Wales and a Member of the Royal Institution of Chartered Surveyors.
Ed Norris
Senior Land & Planning Manager
Ed joined RO Land in April 2022 after previously working for planning consultancies in Northamptonshire and Bedfordshire where he managed various planning applications on behalf of land owners, promoters, housebuilders and public bodies. Having begun his career in local government working on local plans and evidence bases, Ed now uses his expertise gained in planning policy and consultancy to evaluate the potential of strategic sites and identify and promote suitable sites for development. Ed is Chartered Member of the Royal Town Planning Institute.
Paddy Kent
Strategic Land Manager
Paddy joined RO Land in May 2023. He holds a MSc in Real Estate and previously worked in consultancy, managing stakeholder engagement for a wide range of development projects ranging from immediate land to long-term strategic sites.
At RO Land, Paddy promotes the team’s sites and supports the growth of the business by seeking out and evaluating prospective new sites.
Timothy Cakebread
Planning Manager
Tim joined RO Land in November 2024 and has over a decade of planning experience spanning both the public and private sectors. Tim has worked across most asset classes predominantly across the South East and London on behalf of landowners, housebuilders, occupiers, pension funds, family offices and public bodies. Tim will be utilising his expertise to drive forward planning applications and site promotion work. He is a chartered member of the Royal Town Planning Institute.
The RO is a highly entrepreneurial family company that has been in business for over 90 years. Now in its third generation of family management, the RO Group's interests are based upon a founding principle that we are ‘In business to do business’ and this direct approach has seen the RO thrive over the years through careful and focused investment in a diverse range of sectors.
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We have a long and successful history of investing in both real estate and operational businesses and have been involved in more than 25 different sectors, including retirement homes, renewable energy and neighbourhood centres. The Group has substantial financial resources, a highly experienced team and a flat management structure, which allows us to make decisions quickly.
Contact us
RO Land
Graham House
7 Wyllyotts Place
Potters Bar
Herts EN6 2JD
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